Quality Products Are Always in Demand in Any Market
19 october 2026
Andrey Plevako, Sales Manager, H.ÖSTBERG AB
Our company specializes in the manufacturing of ventilation equipment, including fans, compact air handling units, and related systems. We have accumulated successful experience, and our footprint continues to expand globally. However, we currently do not have distributors in Azerbaijan, nor have we previously engaged in local collaborations. For this reason, I came to Aquatherm Baku to assess the capacity and potential of the local market and to identify prospective partners for distributing our products. Above all, modern professional trade shows provide invaluable face-to-face engagement and personal interaction—something virtual online meetings can not replace. Naturally, building new contacts is always worthwhile!
As a visitor, my primary focus is on local companies that could potentially act as our distributors. I observe that you maintain traditionally strong partnerships with Turkish companies due to shared language, culture, and mindset. While it is too early for me to draw conclusions regarding market competition, high-quality European products undoubtedly remain formidable competitors in any market.
This is my first time in Baku, and I must say the city has made a remarkable impression on me. It features a striking blend of historical and modern architecture, highlighting a rich cultural heritage. There is certainly clear potential for us as suppliers to explore; it is simply a matter of identifying the right channels and crafting a sound marketing strategy. I believe this exhibition will greatly contribute to that endeavor.